12 Days of Deals

SUZY’S SWIRL’S VERSION OF 12 DAYS OF CHRISTMAS

 

 

The 12 Days of Christmas is a Classic Holiday Carol!  So Classic, that even the Muppets have sung the Carol. Forbes.com has estimated that it would cost $39,094.93 in 2018 to buy all of the gifts in the classic Christmas Carol!  An increase of $450.00 from last year!

This year Suzy’s Swirl would like to celebrate the 12 Days of Christmas with our customers!  It definitely won’t cost you 39K and it will definitely be much tastier!

 

Each Day, starting December 12th to December 23rd, Suzy’s Swirl be having a special bonus for our customers!  Balloon Popping Specials, Christmas Bow Bonus, Hometown Hero’s and Stuffed Animals = Stuffed Cups!  Check out our Facebook Page and Information in the Store to see what’s happening each day!

 

There won’t be any Turtledoves, Golden Rings or Maids a Milking at Suzy’s Swirl!  There will be Smiling Swirlers, Happy Customers and Swirling Sensational Flavors at Suzy’s Swirl!

 

Have a Swirling Merry Christmas!

Sundaes with Sue

Thanksgiving Blessings

As we approach Thanksgiving this week let’s all take a moment to reflect on what we are Thankful for! For me this year Thanksgiving has a new added element to it! I am personally Thankful that my sons, who live in Chico California, are safe and did not loose their home! They voluntarily evacuated their home, they packed up all that was valuable to them and moved to a safer area!

These fires in California, have given me a new perspective this Thanksgiving! What’s really important to me! It has made me look around my house and decide what I would take at a split seconds notice! What could you fit in your car and drive off with, knowing that you may never see your home again! Is it pictures, clothes, jewelry, baby books of my kids….. The thought of this makes me stop and take pause!

Way too many families in California had to do this last week! It will be 2 weeks this Thanksgiving, that hundreds of families in California lost their homes! At the same time, so many families are still searching for loved ones and hoping and praying that they will be found at one of the many evacuation centers!

This Thanksgiving as you gather with your family and friends be Thankful for all that you have! Try to keep your struggles and minor annoyances in perspective! When you say Grace before you dig into that perfectly browned turkey, say an extra prayer for all of the families in California!

Suzy’s Swirl wishes You and Your Families a Happy Thanksgiving!

SUNDAES WITH SUE

25 Great Ideas for Who You Should Buy Suzy’s Swirl Gift Cards For:

Family

Friends

Co-Workers

Mail Person

Hair Stylist

Teachers

Daughter’s Boyfriend

Son’s Girlfriend

Neighbor

Car Repair Person

Secret Santa

Birthday Person

Veterinarian

Babysitter

Nail Technician

Local Pastor

Sunday School Teacher

Coach

Lawn Service Person

Bus Driver

Garbage Person

Dentist

Doctor

Random Act of Kindness

Finally - Don’t Forget About You!

Stop into Suzy’s Swirl November 16-23 for our Great Black Friday Gift Card Offer! Buy a Card and Get another Card of equal value for FREE! Gift Cards are a Great Gift for any Occasion, Any Person and Any Time of the Year!

Suzy’s Swirl Wishes You and Your Family a Very Happy Thanksgiving!

Sundae's with Sue

Celebrate Small Businesses

Did you know that it’s less than 2 months until Christmas? This is a great time to think about shopping at Small Businesses for your Christmas Gifts! It might take a little bit more time and effort, let me give you a few reasons why it’s so worth it!

First reason, isn’t it nice to walk into a shop, be noticed and welcomed? There are so many times during the holidays, that we rush into a Big Box Store and you feel like a no one, just another number at the deli counter! Try taking your time and shop at a Small Business, get to know the owner and they will so appreciate getting to know you! When was the last time you met the owner of a Big Box Store when you were shopping there, just a thought!

Second reason, when you are looking for a unique, one of a kind gift, shop at a Small Business. So many times I’m looking for something out of the ordinary as a gift. Maybe you are also looking for some kind of service or experience for a gift too! Look around your community and you will be amazed at what the community has to offer!

Final reason, Small Businesses need the communities support! These go getters, innovators, risk takers have opened their doors for all of us to try something different, stop in! Most Small Businesses are open year round! So, don’t just shop them during the holiday season, shop them year round! All of us at Suzy’s Swirl want to thank each and every one of our customers that walk through our doors! It is because of all of you, that we can continue to keep our doors open! Have a Swirling Great Holiday Season!

Sundae's with Sue

PUMPKIN - PUMPKIN - PUMPKIN

It’s that time of year when you can find everything Pumpkin! Pumpkin Pies, Cakes, Scones, Breads, Pretzels, Pancakes, Pasta, Coffee, Tea and of course - Frozen Yogurt Pies and Shakes!! Yum, Yum and more Yum!

Pumpkins come in so many different sizes, shapes and variations of colors! Did you know that the largest Pumpkin weighed 1,140lbs ? The word Pumpkin originated from the Greek word “pepon” meaning large melon. Pumpkins are 90% water. Who knew these interesting facts about the beloved Pumpkin!

My Grandma Wood made an amazing Pumpkin Bread every year - it makes 3 loaves, it’s amazing! Here’s her recipe: 3 C Sugar, 1 C Vegetable Oil, 2/3 C Water, 4 Large Eggs, 2 Cans of Pumpkin, 1 1/2 tsp Cinnamon, 1 tsp Nutmeg, 2 tsp Baking Soda, 1 1/2 tsp Salt, 3 1/3 C Flour (Mix all of the ingredients in the order listed.

Pre-heat oven to 350 degrees - Spray (3) Bread Pans with Pam - Divide Batter evenly into the (3) pans and cook for (1) Hour - Give 2 loaves away and keep 1 for You! Freezes well!

If baking is not your thing, let Suzy’s Swirl help you bring the taste of Pumpkin to your home. Suzy’s can make you a Creamy Frozen Yogurt Pumpkin Pie in either a Graham Cracker Crust or Oreo Cookie Crust and add Whip Cream to the top! Stop into Suzy’s Swirl and make a Pumpkin Shake or a delicious Salted Carmel Pumpkin Cold Coffee! Last but not least, Swirl a cup of Pumpkin Yogurt and top with Crushed Graham Crackers, Marshmallow Sauce and Whip Cream!

Enjoy this time of year when everything is Pumpkin! Try some new recipes with Pumpkin as the star! Use Pumpkins in your home as a vase for a fall flower arrangement! Don’t forget to try making Pumpkin Seeds (I’ve never mastered this - ever!!) Find some time to stop into Suzy’s and Swirl a cup of Pumpkin and add your own special toppings! Finally a Pumpkin Joke - How do you fix a gourd? With a Pumpkin Patch! Have a Swirling Great Week!

Thank You Notes

When was the last time you received a Handwritten Thank You Note? Next big question, when was the last time YOU sent a Handwritten Thank You Note?

I know I’m going to show my age with this topic, here goes! When I was younger, my mother required me to write Thank You Notes after my Birthday and after Christmas. Even if it was 2 poorly spelled sentences and not the best handwriting, I still had to do it! It was a way of showing my appreciation for the time, effort and thoughtfulness for thinking of me with a gift on those special days! My mother even went so far with the importance of Thank You Notes, that for my wedding (back in the 80’s) she addressed and stamped the Thank You Notes for me! I was married in September and they had to be mailed before Thanksgiving!

Fast forward to 2018 - Handwritten Thank You Notes, are nearly extinct! Technology has taken over and maybe you receive a group text or email thanking you! We use the excuse that we are so busy running to this thing and to that thing! I say let’s slow down for a few minutes and bring back the Handwritten Thank You Notes!! Let’s teach the Millenials and Generation Z the importance of Handwritten Thank You Notes! I think we can all agree, it gives you a warm and fuzzy feeling to receive a Handwritten Note! Plus, it helps all of us to practice good handwriting when writing one! This holiday season, try bringing back the Handwritten Thank You Notes! I will - if you will! Have a Swirling Great Day!

Fall is Here!!

The signs of Fall have arrived! The leaves on the trees are starting to turn. There are mums in every shade of gold, purple and orange. Pumpkins are taking over the neighbors garden and Apples are ready to be picked! AHHH!! I love this time of year!

The Fall Season also brings much change! Changing from shorts to jeans, sandals to boots, tank tops to flannels and iced teas to pumpkin lattes! Change does not come easy to everyone. It can bring on anxiety, stress and being more tired! As I always like to say, it’s only a moment in time, enjoy it and try to tackle only one event at a time! Change can be a time for new beginnings, growth and fun!

One thing that will not change is Suzy’s Swirl! It will always be warm and friendly at Suzy’s Swirl! We will celebrate the change of the seasons with you! We are planning on Swirling Fall flavors of Red Apple, Cider Donut, Pumpkin and Espresso and more! Nothing sounds better then Swirling a Fall Cup at Suzy’s Swirl!

When the days start to get shorter and it gets a bit blustery out there, check out Suzy’s Swirl’s website and Facebook page for our in-store promotions! Let us relax together and enjoy a Fall Cup during this spectacular time of year! Happy Fall!

Take a MOMent!

Whoop Whoop it's May!!

May has come in with Warm Summer Winds, Budding of Trees and Flowers starting to Bloom!

There are so many celebrations in the month of May!  Prom, Spring School Concerts, Finals-UGH!, High School and College Graduations and most of all Mother's Day!

Mother's Day dates back to the 1870's when Julia Ward Howe wanted to establish a Mother's Peace Day.  Finally in 1914, President Woodrow Wilson proclaimed Mother's Day a National Holiday, as an expression of our love and reverence for all Mothers!  

Truly, don't you think that Mom's Run the World?  Mom's are the decision makers of what's for breakfast, lunch and dinner, Mom's have the magic touch of healing boo boo's all the way to broken hearts, Mom's have a 7th sense of being able to find all things that are missing and Mom's really do have eyes behind their heads!

Enjoy this day with your Mom but don't forget, Aunts, Godmothers, Grandma's, Sisters and those who are Mother figures in your lives!  Celebrate with these special women at Suzy's Swirl on Mother's Day!  Swirl into Suzy's on Mother's Day and Mom's get a free cup (up to $5.00) from 11:00am - 6:00pm!  #Frozen Happiness

Happy Mother's Day from Suzy's Swirl

 

 

 

 

 

 

Spring

It's been 52 days since many of us came up with  New Year's Resolutions!  If most of you are like me, I don't even remember what my New Year's Resolution was!  How fast 52 days have come and gone.  But don't loose hope - Spring is in the air - there is plenty of time to reboot those Resolutions!

Between New Year's Resolutions and Lent many of us resolve to eat healthier, to work out and spend more time with family!  I have the perfect answer for you - SUZY'S SWIRL!!  Did you know that many of our flavors contain No Corn Syrup, No Artificial Flavoring and are Low Fat!  Plus we will be introducing an Almond Based Strawberry Yogurt - completely Vegan!  All Good and Good For You!

Spring is only 27 days away!  Spring into SUZY'S SWIRL to enjoy healthy and delicious flavors with your family!   We look forward to seeing you and as always, Have a Swirling Great Day!  

Thankful

The Webster dictionary defines Thankful as; conscious of benefit received – for what we are about to receive makes us truly thankful, expressive of thanks – thankful service and well pleased – glad – was thankful it didn’t rain

With all of the hustle and bustle of the holidays, what are you thankful for?

This year, first and foremost, I am thankful to be here – so simple!

I am thankful for my Friends and Family – these are the people that may not hear it enough!

I am thankful for Suzy’s Swirl – this is my happy place, where I am able to work with great people and meet awesome customers!

As we are all running around trying to find the perfect gift, standing in long lines and in traffic; take a minute to be thankful for the people in your life, the sales clerk and even the schmuck honking their horn at you!

Suzy’s Swirl gives thanks to Each and Every one of you!

Suzy's Holiday Spirits

Suzy’s Swirl is excited to debut the

Suzy’s Holiday Spirits Flavors

Moscow Mule, Pink Champagne, Blackberry Zinfandel, Crème De Menthe, Bourbon Caramel Gingersnap

Suzy’s Holiday Spirits lets you enjoy your favorite drink as a frozen treat!

How else can you enjoy Suzy’s Holiday Spirits;

Add a scoop of Moscow Mule to your favorite Mule

Turn your favorite Red Wine into a FRED – Frozen Red

Pour a Glass of Bubbly and add a scoop of Pink Champagne

Or

Enjoy Suzy’s Spirits on its own

Make your next Holiday get together fun and unique

With Suzy’s Holiday Spirits!

 

Happy Holidays from Suzy’s Swirl!

 

The Smells and Taste of the Season

The holidays are that time of year that brings us back to the smells and tastes of our childhood!

It only takes a moment to remember the sweet smells of your favorite Christmas Cookies baking, getting your taste buds ready for the Chanukah treats and of course the Feast of the Seven Fishes!

What would go better with all of these festive smells and tastes?

Suzy’s Swirl Holiday Flavors!

Egg Nog, Cider Donut, Gingerbread, Pink Peppermint, Cannoli

Just to name a few!

This Holiday let Suzy’s Swirl add to the smells and tastes of the Season!

Happy Holidays!

THANK YOU GURNEE FOR FIVE GREAT YEARS!

A Swirling Great Five Years!

Suzy’s Swirl Gurnee – Closed August 20th

Suzy’s Swirl Lake Bluff – Open and Swirling!

Wow! What an amazing five years it’s been. For starters, thank you to the Village of Gurnee and ALL of our amazing customers for your unwavering support during this fantastic journey. We have enjoyed every moment and our partnerships with schools like Warren, Woodland and Viking.  Additionally, our partnerships with Gurnee Park District, Warren-Newport Library and so many clubs, associations and sports teams, have invaluable to us. 

Five years ago we had a dream and it became a reality in Gurnee.  Today, we have so many adventures still to come.  As our time in Gurnee comes to a close please visit our Lake Bluff location.  We have exciting promotional events planned throughout the Fall.  Beginning in September, we will be offering double loyalty points for every visit.

We are also excited to announce the beginning of SAFE (Suzy’s Angel Foundation for everyone), dedicated to providing grief support and resources for children and families who have lost a parent. This issue is near and dear to our hearts. Five years ago, our co-founder Sue Tierno lost her spouse and life partner, Joe, to heart disease. His unexpected death had a great impact on Sue, their four children and the future of Suzy’s Swirl. Joe played an integral role in the creation of Suzy’s Swirl and his memory lives on with our Big Joe Challenge. Every day we honor him and are grateful to him for the immense contribution he made in all of our lives.

While it was with great sadness we made the decision to close our Gurnee location, we did so with a renewed focus on the brand and on our commitment to the communities and family traditions that we have become a daily part of. Through our efforts to expand our catering line, launch new product rolls and internationally licensing our brand, our dedication to swirl goodness, greatness and gratitude remains true. Thank you and we will see you at our Lake Bluff location!

With Swirling Gratitude

Sue, Jen and Kathy

Suzysswirl.com

703 Rockland Rd, Lake Bluff

 

Back to School

It's that time of year again - Back to School!  In many homes, this is the week we try to cram in all the things we said we were going to do over the summer!  Six Flags, Camping, Cook Outs, One Last Quick Vacation and the Never Ending Back to School Shopping!

Kids going to Back to School have many mixed emotions attached to it!  If it's your first born starting Kindergarten, you may cry as they get onto the bus!  If it's your oldest going off to College for the first time, be prepared for all of you to be crying as you leave to head home! Finally, you may be the lucky parents who's kids are all done with school, and it's just another day!  Hurray for You!  My parents always celebrated with Bloody Mary's as we left for school!  

The beginning of a school year represents a new year -  a new beginning - a fresh start!   We all have an opportunity to hit the reset button!  As one season comes to an end, it's nice to look forward to what the next season will bring!  Football games, pep rallies, indian summers, mums, cozy sweaters and the fall leaves!  My favorite time of year!

Enjoy these next few weeks of Summer!  Remember to hug your kids, get to bed early and make some time to Swirl into Suzy's Swirl!  

 

 

SPRING BREAK = STAYCATION

Spring Break is a great time to just take a Break and get ready for the busy Summer ahead!  My experience has been there are 2 ways to enjoy Spring Break, take a vacation away from home or take a staycation at home!

Going away on vacation is always fun, although, it does have its challenges!  The planning, the stress, the cost, and the the time it takes to finally unwind and get into vacation mode!

Staying home and doing a Staycation is fun too!  Sleeping in, staying in your pj's all day, not rushing and finally being able to read a good book!  During your Staycation it's fun to take the kids to the movies or bowling.  Finally having the time to weed out the kids drawers and closets, get them ready for summer and bring those outgrown clothes to your favorite donation center!

You may not have time to escape to someplace tropical this Spring Break.  Let Suzy's Swirl be your escape!  Transport yourself to Key West, California or Mexico with our Suzy's Swirl Spring Break Flavors!  Key Lime Pie Yogurt with crushed graham cracker and marshmallow fluff, Fresh Coconut and Fresh Strawberry-Banana Yogurt topped with coconut, granola and berries, Triple Chocolate Yogurt with frosted flakes and carmel sauce - Yum! Yum! Yum!  Happy Spring Break!

SPRING BREAK + STAYCATION = SUZY'S SWIRL

 

 

Spring Brings Hope

"The day the Lord created hope was probably the same day he created Spring"  - Bernard Williams

Spring is one of my favorite seasons!  Spring brings anticipation of flowers blooming, the promise of longer days and the reward of warmer weather soon!

Spring reminds us to be hopeful, to be optimistic and to have confidence.  For me, this is a time I feel refreshed and renewed!  It is a time of so many miracles, trees beginning to bud, grass starting to turn green and baby chicks being born!

I hope this Spring Season brings you Faith, Hope and Love!

Keep on Swirling!

Let's Shake it Up!

Let’s Shake it Up!

It’s hard to believe it’s the middle of January already! For some of us, we are going strong with our New Year’s Resolutions! For others, we’ve abandoned our Resolutions and moving onto creating new ones!

 Where ever you maybe with your Resolutions – don’t despair, there’s plenty of time to still Shake it Up!

After doing a little research, Shake it Up has many definitions:

  • Mix the Contents
  • Re-Organize
  • Re-Arrangement
  • Make Changes to become more effective or successful

I also enjoyed watching the You Tube Video

Shake it Up by The Cars!

Most Important

Shake it Up at Suzy’s Swirl

We started making Swirling Sensational Shakes!

Swirl into Suzy’s Swirl and Shake it Up! Happy New Year! 

Start to Finish: Kathleen Wood

 

The co-owner of Suzy’s Swirl talks about the importance of establishing her concept as a neighborhood gathering spot.

Co-Owner, Suzy’s Swirl SUZY’S SWIRL

I unequivocally love the foodservice industry. Since I was 14 years old, being around this business has been my life. The local Italian restaurant in my town growing up was my first experience, and I held almost every job there, including cooking right alongside the grandma of the family-owned establishment. I then had a great opportunity to work for McDonald’s, and even though I never forecasted it to be a career, the industry became a passion for me. With McDonald’s, I started as a crewmember, and then became a crew leader, a trainer, and eventually a shift leader. My experiences as a teenager led me to pursue further education. I had a very clear understanding of the direction I wanted to go as a professional and was ready to motivate other people.

With Suzy’s Swirl, we want to reignite the American dream. My partners—my sister and my niece—started the brand in 2012 with the commitment to what we call “fami-tizing” the community. We are driven as a family operation to bring families together in the community in which we operate. I’ve had such a great opportunity to work as a consultant with several other brands prior to co-owning and operating Suzy’s Swirl, and what I loved most about working with each was being a part of how they grew.

My partners and I got together to put a brand into motion that would not simply be a brand for our family, but families all over in any community. Consultants generally have the stigma of not being able to walk the walk, but now with Suzy’s Swirl, I can do both; I can talk the talk, and I can walk the walk. We work very hard not to let just our product, but our relationship with the community define who we are as a brand. I would love to some day have over 100 families owning and operating Suzy’s Swirls in their communities, and I hope that through that we can change the model of how business owners and business operators work together. It’s been our vision from day one to be the community restaurant, to be a part of that fabric that generates our business. Without the community, we don’t exist.

 

Building the brand culture: It’s all about empowering employees

 Louis Basile, Wildflower Bread; Kathleen Wood, Suzy's Swirl and Chris Bright, zpizza.

Louis Basile, Wildflower Bread; Kathleen Wood, Suzy's Swirl and Chris Bright, zpizza.

When it comes to building the brand and crafting a culture to drive a robust customer experience, customer loyalty and grow the business it’s akin to building a ‘cult,’ but in a very positive way. As three successful business owners and founders explain, it's never too late to start building the culture and company leaders must consistently assess, review and infuse 'culture' change when necessary.

That’s the advice of three panelists who headlined the "Building Your Brand Culture" session at the Fast Casual Executive Summit event held in Miami in late October.

The ‘cult’ approach, explained Kathleen Wood, co-founder of Suzy’s Swirl, a frozen dessert operator, is tied to four elements: clarity, understanding, leadership and teaching.

"What kind of a cult do you really want to build," she asked attendees, stating brand building is a dynamic that must not only involve employees but be driven by employees as much as it is driven by company leadership and management.

Wood was accompanied on the panel by Louis Basile, founder and president of the Wildflower Bread Company and Chris Bright, president of zpizza. The panel was moderated by Brad Christian of Market Force.

Establishing a brand culture, said Christian, is tied to operation excellence, encompassing everything from the cleanliness of a store or eatery to sustainability and business longevity.

"The first step is mapping out a framework," he advised.

For Wildflower Bread Company, where employees are called ‘breadheads,’ its brand culture not only involves employees but benefits employees as well.

"We want to give breadheads more than we ask of them so our culture is as much about them, as it is about our customers and our community and we nurture it daily," said Basile, noting success is evident in that the company has had positive sales 18 of the last 19 years.

At Suzy’s Swirl, which is often the first place many of its employees work, as they typically tend to be in their late teens or college students, the company aspires to help each employee attain the American dream.

"We do that by leading through innovation, relationships and frozen happiness. Our ‘swirlers,’ as we call them, are often learning how to be an employee as it’s often their very first job so we take that very seriously and keep them focused on our culture and values as a company and recognize and reward them," explained Wood. One example is a celebration for every employee’s one-year anniversary, as well as ‘culture’ clothing such as a specific sneaker given to employees.

"As a company we are very grateful to our community and customers for their support so we do a great amount of local fundraising and fundraiser support for local groups and school programs," she added.

At zpizza building the brand culture involves ensuring the ambiance and cultural feel of the location meshes with the company’s core philosophy and beliefs.

"We took a look at our customer’s expectations and asked ourselves 'are we delivering on that promise and how do we do things around here'," shared Bright. The quest, he said, is to be transparent with customers. "That’s so critical to success," he said, adding, "this is a long-term relationship that is being built and it’s all about engagement."

A big key aspect, advised Basile, is not to put off laying the initial bricks in the brand culture as it does play a critical role in a company’s success or failure.

"Get started by just getting started and jump in and have confidence and that confidence will grow along the way. You need to engage the employees from the very start as they are the key drivers to success as their commitment to the culture rolls down to customers," he said.

And upon getting started be sure you set the right ‘tone,’ noted Wood.

One way to do that is to ensure the employee-orientation program emphasizes the company’s culture and the importance of supporting the culture.

At Wildflower Bread, for example, employees attend a five-week 'passport' program and attain a certain number of stamps for achieving specific tasks. If the stamp effort falls short, the employee doesn’t move into a permanent job role.

"We also feel it’s very important to celebrate any and all ‘wins’ an employee achieves and to stress accountability," said Basile.

A strong brand culture will resonate with today's consumers as they are not the consumers of yesteryear, noted Wood.

"They are more stressed out, more cost conscious but also more inquisitive about the food and interested in what a company does aside from providing a great product or service. What that means is there is greater opportunity for greater customer service, which will drive brand loyalty," she explained.